Objections: What if someone's objection is based on a vague fear?

Dismissing people’s fear will just let them hold on to it tighter. So don’t discuss whether their fear is substantial.
Often, what works is to put in place an ‘alarm-system’. Ask the objector “I want to be sure that we notice when this happens. How would we notice as early as possible?” Then define a measurable that the circle can track (e.g. revenue going down more than 7% or fewer new members within 6 months, or a survey of member satisfaction after 3 months). Keep it simple enough. That way, you create a win-win situation: even if the fear never comes true, you were able to move forward with peace of mind. And the objector – and every other circle member – is assured that their concerns are taken seriously.

For more information, check out our handbook Many Voices One Song sections 3.2.4 and 3.2.5